Our TrueFlame fires give you a crystal clear image and ultra high definition flame effect, unlike anything else currently on the market. This state-of-the-art technology offers a pioneering, cinematic experience that sets a new standard in visual excellence.
BROWSE TrueFlame fires
The Pure range is a celebration of fire in its most elegant and elemental form. Inspired by the true origins of a natural flame, it embraces simplicity as the ultimate expression of luxury – clean in design, effortless in presence and beautifully authentic in atmosphere.
BROWSE PURE FIRESThe Pure Slimline range brings the beauty of flame into a more refined, space-conscious form. Designed with a slimmer profile and clean architectural lines, it gives your room an elegant focal point without overwhelming the space. The finished look: clean, contemporary, understated and effortlessly atmospheric.
BROWSE PURE SLIMLINE FIRES
The LUX range is designed to make a statement, combining ultra-realistic flame effects with beautifully considered detailing and impressive versatility. With advanced iTronic technology, customisable lighting and a choice of distinctive fuel beds, each model creates an inviting and remarkably authentic centrepiece.
BROWSE LUX FIRES
Ultra realistic, contoured flame effect technology with incredible versatility.
‘One box solution’ for front facing, corner or panoramic easy installation.
Preset illumination settings on all models that change the flame, fuel bed and and downlight colours simultaneously.
Nine independent flame, fuel bed and downlight colours with adjustable brightness
Crackling fire audio (LUX models only) with volume control for a truly authentic fire experience
All models available with a premium handcrafted real log fuel bed kit. Supplied as standard with some models.
All models can be used without the heater function, providing a realistic flame-effect only option.
Thermostatically controlled with an ultra quiet fan heater and seven day programmer
